Veterinary Concierge Medicine: What It Is & How It Can Boost Your Practice’s Revenue

In today's veterinary landscape, practice owners face unprecedented challenges: increasing client demands, staff burnout, and the constant pressure to maintain profitability while delivering exceptional care.

What if there was a way to create predictable monthly revenue while giving you more time to focus on the cases you actually enjoy?

What is Concierge Medicine?

Concierge medicine has revolutionized human healthcare through platforms like MDVIP and One Medical. These services have attracted over 400,000 members who pay annual fees for premium, personalized care and on-demand access to medical professionals.

The model is simple yet powerful:

• Patients pay a recurring membership fee

• In return, they receive prioritized access to care

• Physicians manage fewer patients while maintaining or increasing revenue

• Both providers and patients report higher satisfaction rates

This approach helps physicians reclaim their time and achieve better work-life balance while providing superior care to patients who value their expertise enough to pay a premium.

Veterinary Concierge Medicine: A Solution to Burnout & Revenue Instability

The veterinary industry faces similar challenges that make it perfectly positioned to benefit from a concierge approach. Pet owners increasingly view their animals as family members and are willing to invest in premium care options.

The beauty of veterinary concierge medicine is its flexibility. The model is completely adjustable and tailors to whatever you as the veterinarian want to include. You determine the pricing structure, service offerings, and boundaries that work best for your unique practice and client base.

Whether you choose to offer extended hours, home visits, telemedicine consults, or expedited appointments, the framework adapts to your vision and preferences.

A veterinary concierge model offers:

For Your Clients:

• Immediate access to expert care for non-urgent questions

• Personalized attention and more dedicated time

• Peace of mind knowing their pet has exclusive perks & benefits

• Strengthened relationships with their trusted veterinarian

For Your Practice:

• Predictable monthly recurring revenue

• Reduced daily caseload while maintaining profitability

• More time to focus on complex, interesting cases

• Lower risk of practitioner burnout

• Improved client retention and loyalty

When implemented correctly, this model works alongside your existing practice structure—not as a replacement. You'll continue to see regular clients while offering enhanced services to those who opt for the concierge membership.

Showcasing Concierge Care at WVC 2025

Recently, at the Western Veterinary Conference (WVC), held from March 2-5, 2025, at the Mandalay Bay Convention Center in Las Vegas, we had the opportunity to exhibit our concierge veterinary services.

Engaging with numerous veterinarians, we discussed how concierge medicine can be effectively applied to veterinary practices, addressing both practitioner and client needs.​

Implementing Concierge Veterinary Medicine: A Step-by-Step Approach

If you're considering adding a concierge service to your practice, here's how to get started.

Below is a very brief roadmap, however I'll create a more in-depth breakdown in a future article covering each step in greater detail.

Phase 1: Market & Capacity Assessment

Before diving in, evaluate if your client base would respond to premium services:

• Analyze your current client demographics

• Review metrics like Average Transaction Value (ATV)

• Consider surveying select clients about interest in VIP services

• Assess your capacity to handle concierge clients

Phase 2: Initial Setup & Demand Building

Once you've confirmed market viability:

• Define your service offerings and limitations

• Establish clear pricing structures (per-pet or family plans)

• Begin introducing the concept to select high-value clients

• Gauge initial interest before full launch

Phase 3: Infrastructure & Compliance

Build systems to support your concierge model:

• Create a dedicated landing page for sign-ups

• Integrate recurring payment processing (Unless offered by your existing PIMs software)

• Configure scheduling systems to prioritize VIP clients

• Ensure regulatory compliance for subscription billing

Phase 4: Staff Training & Workflow Development

Prepare your team to deliver exceptional service:

• Train staff to identify and manage VIP clients

• Role-play the concierge client experience

• Establish protocols for handling VIP communications (SMS & Email Support)

• Simulate workflows to identify potential bottlenecks

Phase 5: Marketing & Client Relations Management

Sustain growth and manage relationships:

• Develop targeted marketing campaigns

• Implement referral programs for existing VIP clients

• Create systems for monitoring client satisfaction

• Regularly assess capacity and adjust marketing accordingly

Want to Implement This Model the Easy Way? We’ll Set It Up for You—For Free!

Does implementing a concierge model sound valuable but time-consuming? You're right—it requires careful planning and execution to be successful.

That's where we come in. At OurPetDr, we specialize in helping veterinary practices implement concierge models seamlessly with minimal disruption to your existing operations.

Our comprehensive implementation service typically costs $2,500, but we're waiving this fee for the first 5 veterinarians who sign up. Our team will:

• Integrate with your existing practice management software

• Set up your payment processing system

• Train your staff on handling VIP clients

• Create targeted marketing campaigns

• Provide 24/7 support during your transition & after

Why struggle through implementation alone when you can partner with experts who have refined this process specifically for veterinary practices?

Ready to Transform Your Practice?

If you're ready to create more predictable revenue, reduce burnout, and deliver exceptional care to your most valued clients, we're here to help.

Contact us today to schedule your free practice evaluation and see if you qualify for our no-cost implementation offer. Spaces are limited to the first 5 practices—don't miss this opportunity to revolutionize your veterinary business.

Get in contact with us Here